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Winning Campaigns' Articles
July 2008 Online Publication
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Winning Campaigns' Articles
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July 2008 |
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Rolling Out Your Campaign Message |
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By Ron Faucheux
A campaign message positions your candidacy relative to the political environment and your opposition. It is about strengths and weaknesses, yours and those of your rival. As such, your central message should include a strong positive element based on your candidacy’s strengths – explaining why you’re right for the job -- and should also include a strong comparative element, based on how you’re different (and better) than your opposition. |
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Campaign Sign Essentials |
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By Kirby Ralston
Real Estate professionals say the three most important things when selling a house are location, location, location. Candidates that successfully promote or “sell” themselves with campaign signs know that the three essential considerations regarding a lawn sign campaign are name recognition, copy brevity, and location. |
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Sign Strategy By Political Sign Professionals |
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Resource Material from Thomas W. Keefe, Joe Garecht, Jim Burrows
Edited By Jim Burrows
Despite their lowly reputation, political yard signs are an essential tool that campaigns, both big and small, use to help raise their candidate's name identification and get it in front of the voters repeatedly. Signs help to insure name recognition when the voter steps into the voting booth – in relative terms nothing else is more important. |
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Email Marketing Works: But What Are The Rules? |
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By Tommi Pryor
Political campaigns and advocacy organizations are turning more and more to email marketing to generate awareness, raise funds, recruit volunteers, acquire members or subscribers, distribute their calls-to-action and to get out the vote. This article is the first in an ongoing series designed to help political marketers understand how to utilize this medium most effectively. |
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Crisis Management: The Public Relations Nightmare |
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By Holly Robichaud
In this day and age of “gotcha” politics, the 24-hours news cycle, blogs, u-tube, and camera phones, why do some politicians still feel insulated from the scandal of cheating on their spouse, tapping toes in the bathroom, and hiding cash in the freezer? |
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Print Media: What You Will Encounter? |
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By Allan Bonner
Many books have been written to prove that print was a dead medium. They’re all good books and frankly, most are still around, but then, so is the print medium. |
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July 2008 Online Publication |
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