From the publisher’s desk
These are exciting times at Winning Campaigns. We have completed our first year (or election cycle) of publishing Winning Campaigns magazine while under new management. In doing so, we feel that we have successfully completed our initial goal to improve our presentation. We have re-positioned our monthly issues from an advertising circular, to a publication of interest, promoting the skills necessary to manage a successful campaign and the products and services of the professionals who will complement that knowledge.
Distribution is our next priority. With the 2009 election cycle underway, we will increase our circulation and distribution in order to place our magazine in the hands of many more interested readers who can use the knowledge, products, and services that we promote. We plan to increase our circulation by engaging Advocacy, Governmental and Public Affairs, and Trade Associations in order to promote your products and services to these fundamentally important organizations.
Where do we go from here? The two-party system is clearly alive and well. One party will look to maintain its new edge, while the other will look to re-establish its base. Will a third choice develop... only time will tell. The first 100 days of this new environment will catapult 2009, usually an “off year” into a very much “on year” for our industry. Winning Campaigns is the ONLY magazine that is delivered specifically to candidates running for office and the organizations that use your products and services.
These are exciting times for our industry and we do not have a moment to rest as we prepare for the campaigning and lobbying that is sure to be actively pursued ahead.