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Winning Campaigns This Month
2008 In Review


From the publisher’s desk

These are exciting times at Winning Campaigns.  We have completed our first year (or election cycle) of publishing Winning Campaigns magazine while under new management.  In doing so, we feel that we have successfully completed our initial goal to improve our presentation. We have re-positioned our monthly issues from an advertising circular, to a publication of interest, promoting the skills necessary to manage a successful campaign and the products and services of the professionals who will complement that knowledge.

Distribution is our next priority.  With the 2009 election cycle underway, we will increase our circulation and distribution in order to place our magazine in the hands of many more interested readers who can use the knowledge, products, and services that we promote.  We plan to increase our circulation by engaging Advocacy, Governmental and Public Affairs, and Trade Associations in order to promote your products and services to these fundamentally important organizations.

Where do we go from here?  The two-party system is clearly alive and well. One party will look to maintain its new edge, while the other will look to re-establish its base. Will a third choice develop... only time will tell. The first 100 days of this new environment will catapult 2009, usually an “off year” into a very much “on year” for our industry.
Winning Campaigns is the ONLY magazine that is delivered specifically to candidates running for office and the organizations that use your products and services.

These are exciting times for our industry and we do not have a moment to rest as we prepare for the campaigning and lobbying that is sure to be actively pursued ahead.

 


Winning Campaigns This Month
   2008 In Review
        Get The Message Right
        By Ron Faucheux
As this year’s presidential campaign roars on, we’re treated every day to a laboratory of political campaign message making.
        Image Can Make the Difference
        By Allan Bonner
About a year ago I was in the middle of the continent with about a dozen prospective candidates.
        Engage Voters, Or Lose the Media Battle
        By John Brabender
In the 1960s, media selection was really quite simple.  Most TV viewers back in the day had only three channels...
        Mass Mailing Now Sophisticated, Targeted, Persuasive
        By Doug Hasson
It wasn’t too long ago when a discussion about targeting political direct mail went something like, “we can drop Democrats...
        Reaching Out Through Mobile Technology
        By Matt Pekarek
The list of candidates for the President of the United States is rapidly narrowing while communication to their prospective...
        Seven Key Elements of a Successful Fundraising Plan
        By Holly Robichaud
It cannot be stated enough that nowadays money is the mother’s milk of politics.
        The Need For Political Technology
        By Peter B. Kelly
In today’s election environment many candidates find themselves faced with a dizzying array of new and updated technologies..
        Does Email Marketing Stack-up to Other Media?
        By Tommi Pryor
The previous article in this series looked at the ethics and rules of the road for email marketing as compared...
        Telephone Calls Are Essential
        By Holly Robichaud and Dan Tripp
When Don Ameche, as historians and movie buffs recall, invented the telephone in 1939 in his movie role as Alexander Graham Bell
        Direct Mail - Cost-Cutting Techniques
        By J. Scott Faircloth
It appears to be the perfect storm for direct mail fundraisers in 2008.  The economy is down, response rates are seemingly stagnant...
        Rolling Out Your Campaign Message
        By Ron Faucheux
A campaign message positions your candidacy relative to the political environment and your opposition.
        Purchase High Quality Lists For Effective Micro-Targeting Use
        By Andrew Tavani                                                                                                  
In 2008 political organizations will spend hundreds of thousands of dollars purchasing voter data for polls,...
        Targeted Communication With Each Voter, One on One
        By Jerry Dorchuck
Isn’t it amazing that with all the affordable technology that exists for the modern political campaign,...
        Crisis Management: The Public Relations Nightmare
        By Holly Robichaud
In this day and age of “gotcha” politics, the 24-hours news cycle, blogs, u-tube, and camera phones, why do some...
        Cable Advertising Getting Closer to Your Voters
        By Ondine Fortune
In today’s political environment, it is becoming increasingly more difficult to reach voters. Just a decade ago,...
        Penny Wise, Production Foolish
        By Michael R. Shannon
I have yet to work with a candidate who did not believe in the value of a good first impression while on the campaign trail.
        Online Interactive Publication
       

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