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Winning Campaigns This Month
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2008 In Review |
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Get The Message Right |
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By Ron Faucheux
As this year’s presidential campaign roars on, we’re treated every day to a laboratory of political campaign message making. |
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Image Can Make the Difference |
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By Allan Bonner
About a year ago I was in the middle of the continent with about a dozen prospective candidates.
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Engage Voters, Or Lose the Media Battle |
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By John Brabender
In the 1960s, media selection was really quite simple. Most TV viewers back in the day had only three channels...
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Mass Mailing Now Sophisticated, Targeted, Persuasive |
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By Doug Hasson
It wasn’t too long ago when a discussion about targeting political direct mail went something like, “we can drop Democrats... |
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Reaching Out Through Mobile Technology |
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By Matt Pekarek
The list of candidates for the President of the United States is rapidly narrowing while communication to their prospective... |
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Seven Key Elements of a Successful Fundraising Plan |
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By Holly Robichaud
It cannot be stated enough that nowadays money is the mother’s milk of politics. |
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The Need For Political Technology |
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By Peter B. Kelly
In today’s election environment many candidates find themselves faced with a dizzying array of new and updated technologies..
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Does Email Marketing Stack-up to Other Media? |
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By Tommi Pryor
The previous article in this series looked at the ethics and rules of the road for email marketing as compared... |
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Telephone Calls Are Essential |
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By Holly Robichaud and Dan Tripp
When Don Ameche, as historians and movie buffs recall, invented the telephone in 1939 in his movie role as Alexander Graham Bell |
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Direct Mail - Cost-Cutting Techniques |
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By J. Scott Faircloth
It appears to be the perfect storm for direct mail fundraisers in 2008. The economy is down, response rates are seemingly stagnant... |
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Rolling Out Your Campaign Message |
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By Ron Faucheux
A campaign message positions your candidacy relative to the political environment and your opposition. |
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Purchase High Quality Lists For Effective Micro-Targeting Use |
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By Andrew Tavani
In 2008 political organizations will spend hundreds of thousands of dollars purchasing voter data for polls,... |
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Targeted Communication With Each Voter, One on One |
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By Jerry Dorchuck
Isn’t it amazing that with all the affordable technology that exists for the modern political campaign,... |
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Crisis Management: The Public Relations Nightmare |
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By Holly Robichaud
In this day and age of “gotcha” politics, the 24-hours news cycle, blogs, u-tube, and camera phones, why do some... |
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Cable Advertising Getting Closer to Your Voters |
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By Ondine Fortune
In today’s political environment, it is becoming increasingly more difficult to reach voters. Just a decade ago,... |
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Penny Wise, Production Foolish |
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By Michael R. Shannon
I have yet to work with a candidate who did not believe in the value of a good first impression while on the campaign trail. |
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Online Interactive Publication |
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