"We will continue in the fine tradition that Alan and Betty Locke established when they began WINNING CAMPAIGNS and we look toward a growing relationship with those who feel as strongly as do we about the future of politics."
Jean Justus and Art Murray, principals of AmeriCan GOTV Enterprises, LLC. announce that they are proud to have completed a purchase agreement regarding WINNING CAMPAIGNS magazine from Alan Locke and EJM Consulting. Alan (Locke) will remain as a consultant to the magazine and special liaison to its established advertising clients throughout the transition period. In addition, Alan and WINNING CAMPAIGNS will continue to collaborate on special projects regarding the national political scene.
Dave DeMay, who had been in the advertising and marketing department at Congressional Quarterly and Campaigns & Elections, has joined WINNING CAMPAIGNS as Advertising and Marketing consultant. WINNING CAMPAIGNS is pleased to have someone with Dave's background and experience to provide considerable knowledge and expertise to the existing advertising clients. We look forward to expanding the opportunities that will be available to all of our advertisers.
"We're pleased to expand our role in the political field," Justus noted, "particularly with the involvement in what we consider the foremost political publication in the country that has earned its outstanding reputation among consultants and candidates. Winning Campaigns' Articles Lead Articles in Vol. 5 No. 1 Seven Key Elements of a Successful Fundraising Plan By Holly Robichaud It cannot be stated enough that nowadays money is the mother’s milk of politics. Money is the second most pivotal component of a victorious campaign.
It is expensive to campaign and it keeps getting more costly to run for office each cycle. Ten years ago you did not need a web site or a blogging strategy. These new communication tools plus the higher costs for postage and electronic media significantly add to the bottom line.
In a campaign there are always hundreds of ideas on how to spend funds, but a rare few quality ideas on how to raise it.
By Holly Robichaud