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Learn From The Experts Articles

In addition to the many articles found (here) in this archive, you can find many valuable articles in the WINNING CAMPAIGNS MAGAZINE Archive, in electronic flip format.


   

There is a specific combination required of every person seeking office that can make them a winner –   appearance, message, body language, speech. If you don't master these skills and develop these assets, a successful campaign will prove to be very difficult.

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Still running for office against a man has its challenges, its benefits, its disadvantages and its history. There is now a track record upon which we now arm our women going into battle against male opponents ...
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No campaign is strong without a good plan, and no plan is strong without a good message. Message is what drives the campaign plan — it sets the parameters in which the strategy is devised ...

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One of the most important parts of any campaign organization is the campaign team, i.e. those individuals that the candidate relies on to carry the campaign to victory. Each job must be done, and done right.

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Great generals know that a battle is often won or lost before the first bullet is fired. Victory is achieved through advanced planning that integrates strategy and tactics with an acute understanding of the environment.

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One of the major problems facing candidates running in federal, state, county and municipal races in any election cycle is easy to identify -- Money, Money, Money. It's always needed. Learn how you can get it ... 
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In regard to understanding the development of a strong media campaign, the problem is that so few candidates and campaign personnel understand the nuances of media buying.  They don't really know.

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Finding new, effective forms of communication which pull us in versus push us away should be at the forefront of every politicians mind, much less those running for the most powerful office in the world.

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Political candidates, like many corporations, can sometimes find themselves facing public relations crises when opposition research kicks in and adversaries discover a whiff of controversy in the making.

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The era with the most partisan – i.e., the most unfair – news media was in the 1800s. The people took their politics seriously; political parties were like political churches. The press reflected that partisanship.

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Fifteen years ago, targeting mail was akin to medieval doctors using blood letting to cure the common cold.  It was crude, messy and rather unscientific.  Today, the political direct mail  campaign is like laser surgery. 

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Micro-targeting is a new tool for candidates and campaigns that answers their most fundamental questions: Who supports my candidate? Where do I find them? How do I persuade others to support my candidate?
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The one thing we all agree on is that you better be techno-smart today if you want to stay ahead in politics. Technology and the Internet have taken on a rapidly expanding role today and surely tomorrow as well.

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During the '04 cycle, many consultants and managers realized the power that the internet could harness at every political level. From the Presidential, down to the local school board race, a new aspect of campaigns was truly realized ...

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Believe it or not, there’s always an election around the corner. I’m talking about every day when communities everywhere will decide on their state representative or senator, county commissioners or city councilors, local ballot measures, etc.

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Building the volunteer coordinator's tool kit provides essential information needed to develop the key skills necessary in regard to finding, training, maintaining, and getting the most out of each and every volunteer.  This (usually) poorly managed resource can be a campaign's life raft if managed properly by your Volunteer Coordinator.

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Every campaign, no matter how small, should have a plan in place to get out the vote (GOTV) in the days leading up to Election Day. Learn the keys to effective GOTV calls and get out the vote activities in general.

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A professional phone bank is probably the most efficient way to get to the voters as they prepare to vote or avoid the vote. Campaigns change on the spot. The telephone message can adapt quickly to the situation at hand.

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Despite their lowly reputation, political yard signs are an essential tool that campaigns both big and small use to help raise their candidate's name identification and get their message out in front of the district.

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In political research, polling and focus groups should go together like a horse and carriage. But, often the only kind of research that campaigns conduct is a poll. Polls serve an important need in politics but they are rigid, structured and formal.

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America now has thousands of professional political consultants who craft campaigns for every level of political participation. And most of them are serving their clients well, helping them invest their efforts and communications dollars.

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For political professionals, politicians, and/or pundants.  Enjoy and learn from this array of opinions and comments..  all of which are worthy... some of which are worthy of a second look.

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By Jim Burrows
Winning Campaigns Staff Writer

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