By Brad Crone
The single biggest campaign challenge a candidate for a down ballot race faces is how they are going to communicate with their voters ...
By Hal Malchow
A large and growing percentage of voters were telling pollsters that they looked to the Internet as a major source of political information ...
By Jerry Dorchuck Isn’t it amazing that with all the affordable technology that exists for the modern political campaign, candidates continue to lose because of a failure to communicate ...
By Holly Robichaud
Whether you are running for President or State Representative direct mail fundraising should be a major part of your overall finance plan ...
By Jim Spencer
History can teach us that making people chuckle, in contrast with mail that is plain nasty, can be very effective in swinging voters ....
Winning Campaigns Staff Writer
Most campaigns find it more cost efficient and easier on the candidate and staff to use a mail house to handle campaign mailings. For those who prefer ...
