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   Direct Mail Technology

        Direct Mail In Down Ballot, Smaller Races
        By Brad Crone
The single biggest campaign challenge a candidate for a down ballot race faces is how they are going to communicate with their voters ...

        Mass Mailing Turns to Micro-Targeting
        By Doug Hasson
The term “mass mailing” seems destined for the obscure phrase bin. Not only can we now identify the key subgroups, but also ...

        The Internet Teaches About Designing Direct Mail
        By Hal Malchow
A large and growing percentage of voters were telling pollsters that they looked to the Internet as a major source of political information ...

        Targeted Political Campaign Communication
        By Jerry Dorchuck
Isn’t it amazing that with all the affordable technology that exists for the modern political campaign, candidates continue to lose because of a failure to communicate ...

        Direct Mail Fundraising Is Crucial for Success
        By Holly Robichaud
Whether you are running for President or State Representative direct mail fundraising should be a major part of your overall finance plan ...

        Humor in the Mailbox: A Potent Weapon
        By Jim Spencer 
History can teach us that making people chuckle, in contrast with mail that is plain nasty, can be very effective in swinging voters .... 

        The Mechanics Of Standard Mail
        Winning Campaigns Staff Writer
Most campaigns find it more cost efficient and easier on the candidate and staff to use a mail house to handle campaign mailings. For those who prefer ...