By Winning Campaigns Staff Writer
Volunteers, staff, and supporters are often enthusiastic, but misguided. The campaign manager him or herself may be a trusted friend and supporter who knows nothing about how to run a campaign. Ditto for the candidate. Most campaigns, no matter how large, face a real shortage of the knowledge needed to run a successful campaign.
The truth, though, is that in order to win, campaigns must be run in a professional manner, drawing on the experiences of past campaigns, learning from their mistakes and duplicating their successes. Uninformed campaigns wonder why they need to target, aren't sure how to organize the campaign, can't figure out how to ask donors for contributions.
Well-trained and professional campaigns, on the other hand, can spend less time wondering and more time working – doing the tasks that need to get done because the people who make up the campaign know how to do them.
Every campaign, from a race for the school board to a run for the White House, can benefit from holding one or more campaign schools to train their staff and organization and professionalize their effort.
Schools put on by a campaign can last anywhere from two hours to a whole weekend, depending on your individual campaign needs and the level of political expertise of your group.
No matter how you plan to do it, hold a campaign school to teach your staff and volunteers the skills they need to win on Election Day.
Jim Burrows
Winning Campaigns Staff Writer
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