By Winning Campaigns Staff Writer
If you haven’t heard about targeting, you're not paying attention. Every campaign can and must use targeting in their election strategy ...
By Andrew Tavani Political organizations spend hundreds of thousands of dollars purchasing voter data for polls, live and automated phone programs, direct-mail pieces, fundraising ...
By Charlie Lindauer
Have you ever felt like your campaign is slipping into a catastrophic vortex because you cannot pinpoint the right group? Are you unable to find them ...
By Glen Caroline
Prior to every election, we hear the familiar chorus from political professionals and pundits: "turn out is key." Is this a regurgitation of the obvious, or ...
By Alex Lundry
Microtargeting is a new tool for candidates and campaigns that answers their most fundamental questions: Who supports my candidate? Where are they ...
