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   Lists and Microtargeting

        Above Average Voters Swing Elections
        By Art Murray
Voters have been identified as belonging to one of two groups, sometimes referred to as the “uneducated” and the “educated” voters ...

        Campaigns Must Target Their Base
        By Winning Campaigns Staff Writer
If you haven’t heard about targeting, you're not paying attention. Every campaign can and must use targeting in their election strategy ...

        Effective Micro-Targeting
        By Andrew Tavani
Political organizations spend hundreds of thousands of dollars purchasing voter data for polls, live and automated phone programs, direct-mail pieces, fundraising ...

        Voter Turn Out is the Key - True, or Not
        By Glen Caroline
Prior to every election, we hear the familiar chorus from political professionals and pundits:  "turn out is key."  Is this a regurgitation of the obvious, or ...

        Micro-Targeting: New Wave Political Campaigning
       
By Ken Strasma
Micro-targeting is arguably among the most valuable new technologies in political campaigns. That's saying quite a bit given ...

        Microtargeting: Knowing The Voter Intimately
        By Alex Lundry
Microtargeting is a new tool for candidates and campaigns that answers their most fundamental questions: Who supports my candidate? Where are they ...