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The Campaign Message

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   The Campaign Message

        Rolling Out Your Campaign Message
        By Ron Faucheux
A campaign message positions your candidacy relative to the political environment and your opposition. It is about strengths and weaknesses, yours and those of your rival ...

        Presidential Politics Teach us to Get The Message Right
        By Ron Faucheux
As the 2008 presidential campaigns roared on, we were treated every day to a laboratory of political campaign message making ...

        Communicate A Strong Message
        by Joe Garecht
No campaign is strong without a good plan, and no plan is strong without a good message. Message is what drives the campaign plan ...

        How Words Can Be Weapons
        By Brad Bannon
The whole point of party conventions is to set the tone for the fall campaign.  An analysis of the speeches at both the Democratic and Republican conventions gives us a clear ...