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   The Political Email Campaign

        Email Marketing Works: But What Are The Rules?
        By Tommi Pryor
Political campaigns and advocacy organizations are turning more and more to email marketing to generate awareness, raise funds, recruit volunteers, acquire members ...

        Does Email Marketing Stack-up to Other Media?
        By Tommi Pryor
This article will compare and contrast the characteristics and benefits of email marketing versus other key marketing media typically utilized by political campaigns today ...

        Empowering Your Email Campaign
        By Tommi Pryor
The first step toward optimizing the results from an email campaign is to understand the metrics used to measure its effectiveness. Some novice email marketers “throw the baby out ..."

        Email Campaign Success
        By Tommi Pryor
The subject line of your email plays a crucial role as to whether your email is opened or even if it makes it into the “inbox” in the first place.  Because if its importance, this ...

        The Power of Political E-mail
        By Zac Palmer
During the '04 cycle, many consultants and managers realized the power that the internet could harness at every political level. From the Presidential, down to ...