Home > WC Article Archive > Understanding Media Send this web page to a friend.
Newsletter Signup
Learn From The Experts Articles

Understanding Media

Learn More - Sign Up Free!

Learn From The Experts Political Knowledge Base
SIMPLE to join ... SIMPLE to use ... SIMPLE to get expert answers!


Learn From The Experts Articles
   Understanding Media

        Engage Voters, Or Lose the Media Battle
        By John Brabender
In the 1960s, media selection was really quite simple.  Most TV viewers back in the day had only three channels from which to choose.  The arrangement was equally uncomplicated ...

        Understanding Political Media Buying
        By Stephen D. Hull
For political commercials to be an effective they must be seen by the voter. The goal is to reach a defined target audience ...

        Gearing Up for Election Day. Don’t Forget Newspaper Ads!
        By Ron Faucheux
As television ads exploded in importance as a political communications tool, newspaper ads waned as a method of campaigning. But with a more fractured media environment ...


        Political Reality ... The Next 10 Words
        By David Rabinowe, Esq.
Over time, politicians have perfected ten word answers, sound bites perfect for the nightly television newscast or a newspaper headline ...

        Navigate the Media Superhighway
        By Brice Civiello
The goal is simple - win the election; how to do it, however, is as much an art as a science.  Every vendor, consultant, and activist believes ...

        Why Media Tours Are Necessary
        By Al Madison
Every corporation, non-profit or trade group, no matter who they may be, has a great story to tell ...

        SOCK It to Them in the Media
        By Allan Bonner
A SOCKO is a true, memorable, clear, short statement that encapsulates your position and makes the recipient say “Ah” or “Oh” or “Hum” ...

        Ondine Fortune on Cable Advertising
        By Ondine Fortune
In today’s political environment, it is becoming increasingly more difficult to reach voters. Just a decade ago, a candidate could rely on the Big 3 networks ...

        A Powerful One-Two Punch
        By Jack Brady
The oldest mass medium, i.e., newspapers, and one of the newest, i.e., the Internet, have individually proven that they are potent tools in reaching and persuading voters ...

        Print Media: What You Will Encounter?
        By Allan Bonner
Many books have been written to prove that print was a dead medium. They’re all good books and frankly, most are still around, but then, so is the print medium ...

        Penny Wise, Production Foolish
        By Michael R. Shannon
I have yet to work with a candidate who did not believe in the value of a good first impression. I would venture to say the candidate dresses better than the audience ...

        Newspapers, The Missed Media Opportunity
        By Joanna Smith
Newspaper endorsements and news coverage is sought after, courted and depended upon for campaigns to engage voters ...

        Radio. The “Subconscious” Medium
        By Allan Bonner
Radio is everywhere.  It’s in our cars, homes and offices.  It’s on at the barbershop, the convenience store, and in the dentist’s office ...